Behind the Brand
Packaging Cameos: Legal & Creative Rules for Sh...
The legal framework (U.S.) 1) Nominative fair use: calling a brand by its name—no more, no less If you must reference a brand to identify the thing (“grab the Kleenex,”...
Packaging Cameos: Legal & Creative Rules for Sh...
The legal framework (U.S.) 1) Nominative fair use: calling a brand by its name—no more, no less If you must reference a brand to identify the thing (“grab the Kleenex,”...
Candy x Cinema: How Co-Branding Deals Actually ...
Co-branding between a confectionery brand and a film studio is not just “product placement with prettier packaging.” It’s a negotiated exchange of intellectual property rights, approvals, and marketing commitments that...
Candy x Cinema: How Co-Branding Deals Actually ...
Co-branding between a confectionery brand and a film studio is not just “product placement with prettier packaging.” It’s a negotiated exchange of intellectual property rights, approvals, and marketing commitments that...